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VINCENT LI is an Australian-made emerging Menswear Label established in 2014. The traditionally established rules of menswear are bent, and the innovative ideas are experimented. Styles incline towards ambigender but still retain masculinity. The designer’s work is to combine different ethnic elements, and to juxtapose textures and materials. They often reflect East Asian aesthetics and philosophies. VINCENT LI engages us with the poetic, theatrical, and fantasy feelings. 

Starting life in the vibrancy of Shanghai, China, Vincent LI trained as a dancer from a young age. He took the path into the technical world of IT from School but made the bold full circle of coming back to his true self by reentering the quixotic world of the arts to design fashion.


Vincent studied fashion in Melbourne and Hong Kong. In 2013, Vincent took his internship at J.W.ANDERSON when he returned to Australia to start his label, VINCENT LI, in 2014, which based in Melbourne. What is it about Vincent that we all remember on that first meeting? It's the bright welcoming quiet friendliness and then the effervescent laughter that just about captures everyone into his world and leaves an indelible impression. But chat a bit further and you will find out more. Vincent's passion and love for fashion is not just to create something new and amazing to wear but it's much deeper, he wants to capture the emotions and heart of the wearer. It's not the aesthetics but the whole; you put the clothes on and then begin the journey into intellectual artisanship which each of his garments aims to instil.


VINCENT LI clothes combine the soft almost feminine aspects the western eye detects in orientalism with the more masculine form of western men's clothing. It's something different; it might bring a hint of trepidation to the wearer but at the same time is uplifting because it also brings the wearer into a new aesthetic. As Vincent says, "beauty exists because perfection does not".

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