Designer Profile:

Designer Yang Yang graduated from Central St Martins, BA Fashion Womenswear 2013.

She was selected by Naoki Takizawa to worked in Uniqlo Tokyo headquarter after graduation.

In early 2016, Yang Yang Found the womenswear label THE LAWN in Shanghai,

and present her first collection at Labelhood in the same year.

 

設計師介紹:

設計師Yang Yang於2013畢業於聖馬丁設計學院女裝本科,

並在畢業公眾秀中被優衣庫設計總監瀧澤直已選中在東京優衣庫本部任職設計師。

Yang Yang於2016年1月在上海成立個人女裝品牌THE LAWN,

同年4月在Labelhood做了第一季的發布。品牌在棟樑,Triple Major等買手店銷售。

 

 

 

Brand concept:

THE LAWN intends to break the boundary of gender.

The designer prefers layering the volume of pieces in order to weaken the traditional view of femininity.

THE LAWN doesn't want to force any character or image onto the wearers whom should always be defined only by themselves.

 

設計理念:

穿起來好看且隨意自然的衣服是Yang Yang的設計初衷,

她的設計追求寬大自然的廓形,並通過捕捉人在自然狀態中的穿著,還原服裝存在的本意。