About NOR

NOR shares not just the common pronunciation with #nude in Chinese, but also the aesthetic of simplicity within concepts. 

 

With a basis of western fashion, NOR designs with a blend of asian culture.

 

It is neither nor. It is the detachment of excess and simplicity during the design process.

NOR eliminates the unnecessities, keeping the simplest essence.

 

Design & Concepts

 

NOR believes designs are to last long and should not be limited to seasons. Indeed, NOR would display  new-in garments with previous design garments. This is all because the director of NOR thinks that NOR is a continuously growing fashion brand more than a commercial fashion label - like how we learn and create from the basis of history.

關於 NOR

NOR 名字來自於”祼”字的發音,暗示與#nude有著同源的美感。

 

從#nude的中文”裸”的發音再以”NOR”來作為品牌的名字,這個名字包含了中英文內涵,

顯示品牌在以西方服飾時尚為基礎,同時也混合了亞洲的文化內涵。

 

在英文來說”NOR”有“不是這個也不是那個”的意思,代表了品牌是一個以品牌以“減少”的思維去設計,

把設計去蕪存菁,以最簡潔的方式表達出來。

 

產品更新與品牌理念

NOR覺得每個設計的價值應該是超過過季度的限制,至少是可以在一段長時間裡不過時的,

所以NOR發表新品的同時不單不會把舊設計落架,反而會用新舊結合方式去展示,

這是因為品牌主理人認為NOR不只是一個眾多商業品牌中的其中一個,

而是一個有生命而且不斷成長的品牌,就如一個人的成長只是不把舊的除掉,

同時也是在舊的基礎上成長。